Marketing is not just about selling. It is about understanding your customer or target audience so well that the product or service sells itself. The purpose is to deliver standalone value for consumers and prospects via engaging and exciting content, with the long-term objective of boosting brand loyalty, demonstrating product value, and accentuating sales. Here, we bring you an ultimate guide to learning more about marketing. Make sure you read on till the end. Importance and benefits of marketing Marketing benefits the brand or business in the following ways:  Marketing helps boost sales Good marketing tactics always result in higher sales. There is a common misconception that marketing only involves targeting new customers. However, it is not true. With a well-designed marketing strategy, you can encourage higher sales from past and existing customers. It can be highly beneficial for the future of your business. Great marketing strategies make you more visible and easier to locate when customers seek what you sell or need to know about what you do.  Marketing increases the standard of living With the provision of more comforts, luxuries, and necessities and higher amenities and services at their disposal, the community enjoys a higher standard of living.