Scarcity of this basic necessity to love has plagued the reality of humanity since when we have noticed the kind of damage we as humans have inflicted on the earth we live in. The acts of humans, many of which are known to a commoner, having seen it happen on a regular basis, stamps a not so clean stamp on the lives of humans, near or far from where the damage is being done. One of the ways in which water shortage can be removed, not fully but to an extent, is through water delivery services. The earth has always been known as a complex yet simple ecosystem where balance and equilibrium are of key importance. When resources such as water were used excessively without keeping in mind that the equal distribution of resource and it being used was being disrupted. Sources of water were limited throughout the history of human existence as more than ninety-nine percent of the water on earth is salty and hence not potable. Ground water, fresh water from rivers and springs and, at some point of time, harvested rainwater were the only sources one could resort to. Ground water is the best choice for most of the areas in the US, digging up holes into the core of the earth to attach pipes became a common practice.

The demand for clean water has been a reality as long as pollution and the perils attached to it took birth in the midst of modern human living. It is us and the ways we have lived for generations that have given birth to the need to purify basic amenities which otherwise at one time used to exist in the purest form possible and nature once was. When one thinks of drinking water, there is a wide array of thoughts that come to their mind, the prime point being the safety of the bottle of water offered to them at a random eatery for example. With the age of modernization, we as individuals living in the concrete forest have proceeded ourselves towards never thought before greatness and success, forgetting the harsh and difficult to remove footprints we are leaving behind. Water, air, and earth, the three of the most required element to survive on earth have been labeled extremely polluted and unfit to use for the human living until and unless treated and certified by an examiner. The accessories provided to us by earth, which once came in an undoubtedly pure form of being, is now under question and highly recommended to be processed through checks before considered safe for human use.

Research states that an engaged workforce always outperforms a disengaged workforce. Satisfied and engaged employees are far more productive. Also, they have been observed to be loyal to their organization. To enable this kind of engagement, it is essential to stay connected. This is where employee-engagement platforms become indispensable. Moreover, most organizations have employees working on the go or remotely, so employee engagement apps become even more useful. Slack Launched in 2013, Slack came to be known as an email and Facebook disrupter. Based on Cloud, Slack is a mobile-engagement tool and an internal communicator. It helps teams consolidate all their communications in one place. With Slack, employees can be part of channels like groups. These channels can be public or private. The channels here can be used to send messages, files, documents. Plus, Slack lets organizations create channels for specific clients and projects for a more streamlined work process. Additionally, Slack can be integrated with other platforms, like Dropbox and Hangouts. Yammer Yammer is a social networking app for professionals. It requires a company email ID for login and even has a mobile version. With this app, an employee can get push notifications whenever they are working remotely or out of office.

What spells success in online marketing? One has to explore the important factors, do a little research with a good plan, and understand the challenges and solutions. Learn the trends, apply the formats, distribute the influencers, and evolve in timely engagement this brings out best outcomes. The influencer marketing on trend If you are active on social media, it is the one stop to know about the discussions and latest trending news. This gives such people the power to create and share ideas and information instantly without barriers. The keywords and key influencers give rise to new ideas and strategies such as digital public relations, brand recognition, outbound marketing, media relations, publicity, etc. With this, one can get an idea of marketing conversations and its insights. Who plays a major role in influencing Brands are the top most influencers when it comes to marketing. The use of images is one of the major tactics to attract followers and increase interaction. This tells us how social authority can influence and create an impact on market strategies. Advertising a pro strategy It can be of any form such as text, images, animations, graphical representations, videos, songs, interactive content, etc. We may find a lot of pop up contents while going through our emails, social networking sites, or even surfing the net.

Digital marketing is the umbrella term for all your online marketing efforts. Promotional and marketing strategies are often brainstormed and written as the foundation of an organizations marketing plan. Using electronic media in its most effective ways lets us explore a new platform in marketing arena. Channels and methods for online marketing strategies: People want the best and reliable products in market and the choice of product selection differs from one person to the other. It’s a difficult task for the service provider to understand the wants of man and satisfy them. Digital marketing paves way to understand the wants of customers, for example, online shopping websites monitor what are customer likes and preferences, what’s viewed, how long they access the site, sales conversions, etc. Based on this, it’s easy for a service provider to improve the shopping experience and enhance the range of products and showcase similar products. Know your customers: It’s important that you should know your customers better than anybody else for communicating with customers is very essential. Here, the four W’s and one H comes into play (when, where, why, what, and how). However, the medium of communication web, social media, emails, text messages, personal calls should be taken into consideration.

What is multi-level marketing? Multi-level marketing (MLM), or network marketing, is a merchandise strategy where you derive financial gain from two yielding systems: from direct sales to the customers and the profit received on the sales of down line distributors. The multi-level marketing expects the salespeople to directly sell the products to its customers by means of face to face marketing, relationship referrals and also, they are incentivized to recruit many others to join the company as distributors making a network hence called as network marketing. 5Linc, Amway, AdvoCare, and Tupperware are some well-established multi-level companies across the world. It basically starts with a single person and grows wide involving large number of people forming a pyramid scheme. These kinds of systems are easily adaptable by the illegal companies who follow them and attempt to present themselves as multi-level companies. Consequently, it has been made illegal in some of the jurisdictions. How does MLM work? As MLM business is heating up in terms of earning quick money. Its network has started to spread all over the nation like wildfire. You could either take dealership from the respective company’s website or you are more likely to be approached by a friend or neighbor who tries to talk convincingly about dealing with selling the product and telling how fantastic is it to earn money without any stress.

Winston Churchill once said, “We shape our buildings, and afterwards our buildings shape us.” This statement can be true as you don’t simply go online, browse through the first property search, and readily purchase the first available option. You take utmost care in selecting your home and taking care of it. But there are some things that are not under your control, which will threaten to compromise the foundation of your home. A damage to your property is inevitable, and you must be ready to handle the situation and its challenges. Wind, hailstorms, torrential rains, and snowfall can result in the wear and tear of crucial components of your home. It is important that you know what should be done during such an emergency. One of the biggest threats can be the risk of water damage. From a simple faucet leak to excessive flooding due to rising water levels, severe water damage can compromise the structural integrity of your home and can even make it completely inhabitable. So, in difficult times, you will take the necessary steps and do everything you can to protect your home. The question then arises as to how can you protect your home from water damage?

The concept of Cloud storage is driving everything from USB drive to e-mail attachments to redundancy. The shifting of digital baggage and high degree of trust onto the Cloud leads to thinking how safe data is on it. Listed below are security measures to ensure safety of data on the Cloud. Local backup of data: The simplest step is to back up data locally, ensuring that data isn’t lost. One can also keep extra copies on other storage options such as Mozy, SkyDrive, Amazon Cloud and Dropbox. Encryption: Zipping files and encrypting data with passwords is a must. One can use the B1 Free Archiver compression tool, or the harder-to-use TrueCrypt. Companies should also employ Cloud encryption services such as Spideroak and Wuala which ensure local encryption and decryption of data. Password protection: Weak passwords are one of the top reason for data hacks and breaches. Employ good and strong password management services such as LastPass, Dashlane, KeePass and 1Password which remember numerous passwords for multiple websites. Companies should also check with their Cloud providers for security with strong sign-in products such as Okta and Centrify, as well as have a network monitoring system in place. User Entry: There is a need for double authentication system, where there are two barriers of entry instead on just one, while signing in.

The number of people who are working from a virtual office has proliferated by almost 80% between 2005 and 2012. Collaboration tools have become indispensable in this scenario, getting people together from all parts of the world, increasing productivity, encouraging teamwork and creating synergies and efficiency. Listed below are some major pros and cons of collaboration software. Pros Enabling remote working: Collaboration software allows companies to bunch the best-suited people for a project regardless of their physical location using just the internet. Members can become efficient and increase productivity by not being chained to desks. For example, the versatile Slack runs on mobile apps and web browsers. Ease of reporting: Collaboration software can quickly generate detailed and updated project reports by assimilating data quickly. This helps team members in not losing track of activities and helps them during reporting time, saving energy, money and time. Asana, Liquid Planner, Basecamp and Teamwork enables viewing of regular progress report using tracking tools and to-do lists. Document collaboration: The e-mails being sent back and forth can stop once collaboration software comes into the picture. For instance, Cloud-based collaboration tools allow documents to be easily edited and uploaded, immediately alerting other team members of the same.

Starting any business can be very challenging and yet exciting. For any business to succeed, the three things you need are Knowledge, Strategic planning and Execution. Any business requires these three things foremost and it will also lead your business towards success. If you are passionate about flowers and like the idea of gifting them to people, and want to make a business out of this, you need to first have an in depth knowledge of the flower business. You need to learn everything about flowers – what different flowers signify, little history of florist business. What flowers are famous where and which flowers grow best in which habitat and season. If you are planning to take your business international, then learn about the florist industry in and out. Learn about the competition you have also think of a unique selling point (USP) for your business. Think of a unique service of product you can provide your customers that will make your business get more customers. Once you have knowledge of the industry and your product, think of all the strategic plans you need to start the business. From plan A to plan Z. You have to think of all the things that can and cannot work when you execute them and accordingly come up with alternate plans.

The closely knit and dependent environment and the world that we live in demands a constant flow of change, evolution and it always is hungry for a bit more every time you assess it. Whenever a new element has been introduced to the market, since the time of its inception, it goes through a constant demand to improve in all spheres possible. Such is the demand and dynamics of the market. When looked at the world of commodities from a bird’s eye point of view, the world in there has changed through lengths and breadths of its meaning. Evolved it has in the broadest sense of the meaning of the word. From having a singular existence in the world between a consumer and manufacturer, a commodity now has a partner in existence. Service by definition has become a commodity in itself that accentuates the overall dependability of the product it associates itself with. Tracing back the history of the word and how it became a household term used in daily lives, it once was considered not necessary to have service attached to a product or a commodity as a whole as the economy was functioning on a use and throw agenda, as was the trend of the decades.