Securing a book deal with a big publishing house can be a challenge for many, especially when one doesn’t have an agent to pitch their idea. However, one of the great things about being an author in today’s times is that now you don’t need to rely on traditional publishing houses anymore to sell your book. Now you have an option to self-publish! Unlike the conventional medium, the author is in complete control of not only what he/she drafts but for its distribution and marketing too. Taking responsibility for the entire process might come as overwhelming, but these can be managed well with the help of a self-publishing company. Understanding self-publishing companies In a traditional set-up, an author’s book comes under a lot of scrutinies and the decision to publish it only comes after a publisher believes that it would be able to perform, content as well as sale-wise. With a conventional publishing company, an opinion about a book is subjective, therefore the chances of your manuscript getting picked up totally depend on what the editor perceives it as. On the bright side, if it is approved to be printed, the publishing company will pay for everything including editing, design, distribution and marketing initiatives.